A content management system is a web based application, usually a script, that stores the CONTENT data within a database. The script then delivers the content to the user via their web browser dynamically whenever the page is requested.
There are a number of advantages to using a CMS but the most obvious one is that it allows an administrator to add/ update content, add images, include media files like videos without needing to know how to write lines of code. This greatly reduces the total cost of ownership as it avoids the need to pay a web designer to update a static site on a regular basis.
There are many different types of CMS available. Some are proprietary and require a paid license to use them. Many others are “Open Source” projects that are free to install and use. A good few of the more popular ones have a vast and varied developer network of volunteers that give their time to maintain and develop the CMS code keeping it patched and updating to newer, faster, better versions over time.
The two most widely used Open Source CMS’s are WordPress & Joomla!
Here at Webwidgets we actively recommend the use of both Joomla! CMS and WordPress CMS. We offer an install, customisation and template service for both. Both of these excellent CMS examples are SEO (search engine optimisation) and SEF (Search Engine Friendly) capable straight out of the box. There are many additional free or paid plugins that can be used to further fine tune the content management capability.
Both Joomla! and WordPress are “Frameworks”. Think of these as the internal walls of a building before the contents, external cladding or finish has been added. The framework will deliver the content (text and images) but the TEMPLATE or THEME will control the look and feel of the final view. This is described by the Geeks as isolating the content from the design. This allows the one CMS to be customised in a myriad of different ways to reflect the individual needs of each client installation. So, as we said earlier the advantage of both is that they are updated dynamically in real time by an administrator. Let’s say that a new description and image needs adding to he products page. This, ordinarily would need to go as a request to a web designer or IT department. It would need to be scheduled in and could take some time to be implemented. The same goes for seasonal site changes, changes of address, changes of telephone or contact details and so on. With the CMS all changes are made and are live straight away. Even for those that do not have the time to make the changes themselves, the CMS is a major advantage to their chosen web developer or IT department as changes are quick and easy, thus reducing the time and cost involved in site updates.
CMS‘s are extremely flexible. They can be used for simple blogs. They can be used for Company Portals. A CMS can be used for online shops. They can be used for online booking systems, Galleries, Brochures, Club Sites etc etc. The list goes on.
Webwidgets Digital Marketing are based in Leighton Buzzard Bedfordshire. We are ideally situated to work with clients within Beds, Herts and Bucks and have easy access to all SME’s in and around Milton Keynes, Aylesbury, Luton and Dunstable areas.